Information Strategies of New Product Introduction in Vertical Markets
نویسندگان
چکیده
منابع مشابه
Markets for Product Modification Information
An important product strategy for firms in mature markets is value-adding modifications to existing products. Marketing information that reveals consumers’ preferences, buying habits, and lifestyle is critical for the identification of such product modifications. We consider two types of valueadding modifications that are often facilitated by marketing information: retention-type modifications ...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2017
ISSN: 1556-5068
DOI: 10.2139/ssrn.2972648